Blog

How to Protect Your Hotel Data and Prevent Security Breaches

October 18th, 2017 General

How well are you protecting sensitive data about your hotel and its guests?

Large-scale security breaches are plaguing the news, and cases like Equifax, and more recently, Deloitte, reveal the damaging consequences of confidential information being released to the public.

While property managers and hoteliers might feel immune, hackers are increasingly targeting small- to medium-sized businesses, hotels included.

Cyber hacks stain your public image, and quickly become costly. Guests also lose trust in your ability to protect their personal information, which diminishes loyalty towards your brand. Fortunately, there are best practices that you can easily adopt at your property to protect your hotel’s data.  (more…)

The Right (and Wrong) Way to Message Your Guests On Mobile

October 9th, 2017 General, Hospitality Trends, Marketing

“Mobile messaging is the new language of the globe,” according to Skift.

With mobile messaging identified as a megatrend in the travel industryreaching an expected 1.1 billion users by 2018industry leaders are steadily embracing the opportunity to communicate one-on-one with guests.

When effectively used, mobile messaging allows travelers to effortlessly access and request key information and services, without phoning the hotel concierge, connecting to the hotel website, or rummaging through printed materials.

Today 66% of consumers now prefer to reach a brand through though messaging apps, which makes mobile messaging an effective and personal way to efficiently fulfil the on-property needs of guests.

A successful mobile messaging strategy can boost ancillary sales, improve reviews on TripAdvisor, and enhance the overall guest experience. Here’s how to do it:

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Top Tips for Improving Your Organic Reach Online

October 2nd, 2017 Marketing

Imagine for a moment that you’re not an hotelier, but rather, a keen traveler.

Your friends usually tease you for shamelessly chasing the sun around the world, but right now you’re stuck in middle of a ferociously cold winter.

You retreat to your Instagram feed, stumbling across an idyllic poolside shot, featuring the tanned glow of your friend’s hand cradling a piña colada. The Hilton hotel lingers invitingly in the background, and the engaging visual is paired with the hashtag #HeavenFromTheHilton.

You instantly want to be where she is, doing what she’s doing, and of course, staying where she’s staying.

This is the power of organic reach.
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Your Guide To The Latest Trends In Smart Hotel Technology

September 25th, 2017 General

The expectations of guests are rising, and, in response, hotels are becoming smarter.

In 2016, 57% of hotels planned to allocate a record-high budget for technology. Hotels today are prioritizing everything from smart in-room experiences to on-property robots to better anticipate the needs of guests and deliver even more personalized service.

So, what are the up-and-coming trends in hotel technology, and how are they redefining the way guests experience hotels? Read on to see.
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6 Strategies To Achieve Effective Email Marketing At Your Hotel

September 15th, 2017 General, Marketing

How to create impactful email campaigns that drive revenue at your property.

How many meaningful conversations are you having with your guests?

Surveys reveal that 48% of your customers prefer to communicate with your brand via email. Email marketing also results in conversion rates that reach up to 3 times higher than other social media networks.

Impactful email campaigns allow you to personally engage with your guests at every touchpoint in the trip cycle. It’s a highly effective and low-cost way to improve direct bookings, boost organic reach, and drive guest loyalty.

Here are our six proven strategies for delivering great email campaigns.
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Hurricane Irma Update: Full Service Resumes After Hurricane Irma

September 7th, 2017 General, Latest News

Update Wednesday, September 13, 2017: We’re pleased to inform you that everyone here at InnQuest made it through Hurricane Irma safely, and that our homes and offices sustained no major damage.

As of today, we are back in our Tampa headquarters operating at our normal capacity to give you the finest customer service and meet your technology needs.

While all of us at InnQuest are grateful to have our homes after this devastating storm, there are many of us in Tampa, Florida and beyond who haven’t been so fortunate.

Please take a moment to help people affected by the hurricane with a donation to the American Red Cross. It takes just 2 minutes to complete a donation at the link below.

Donate to American Red Cross

Thank you so much for your patience during the storm and, as always, for being a valued InnQuest customer.
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What Guests Crave in a Hotel Restaurant

September 1st, 2017 General

Hotel guests today are eating in.

They’re dining in your rooms and in your restaurant. According to Statista, consumers spent over $38 billion dollars on hotel restaurants in 2016, and it’s predicted this number will continue to increase.

By applying a customer-centric mentality, industry leaders are designing meaningful hotel restaurants. Stay up-to-date with evolving expectations of your guests and you too can curate a memorable dining experience.  

Here’s how:

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Designing Your Hotel For Great Guest Experiences

August 24th, 2017 General, Hospitality Trends

Your guests are strongly influenced by the design of your property.

Research shows that guests remember the look of the lobby and the feel of their room more than any other part of a hotel experience.

Memorable experiences built around great design drive excellent reviews, higher sales at your property, repeat stays from happy guests, and more.

Strategic design decisions can lead guests to spend money at your restaurant, sip on cocktails from your bar, or retreat for a night of in-room entertainment. It all depends on the guest behaviors you seek, and then designing your spaces to encourage them accordingly.

So how can you bring design to your property that leaves a lasting impact, influences the way your guests behave, and increases revenue?
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New Partner Alert: Earn new guests through advocacy with Flip.to

August 24th, 2017 Marketing

Today we’re excited to announce a new partnership with Flip.to, an advocacy marketing platform for hotels.

Flip.to’s platform helps hotels reach new audiences worldwide and inspire more travelers to book direct.

This innovative partnership will help hard-working hoteliers like you drive more positive, authentic conversations about your property and guest experiences online.

You can now seamlessly integrate Flip.to into WebBook, our premier booking engine, to amplify your marketing efforts and empower guests to share details about their upcoming trip at the point of booking.
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How To Bring Great Design To Your Hotel Website

August 9th, 2017 Hospitality Trends

Keep up with a generation of guests who are tech-savvy and design-focused.

The new wave of millennial travelers value design more than any other generation before them. As technology natives, they bring high expectations to their interactions with businesses online.

Studies show that millennials are 23% more likely to travel abroad than older generations, and are more willing to set aside a generous budget for trips. By 2020, millennials are predicted to spend $1.4 trillion on travel each year.

To tap into the needs of the modern-day traveler, it’s important that you bring the best design practices to your website and booking system. And don’t worry, even if other generations of travelers are not as particular about their online user experience, they too will appreciate the great design.

So, how can your website live up to the expectations of a generation that has redefined the standard for online experiences?
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