Archive for the ‘Hospitality Trends’ Category

How To Make The Most Out Of The Summer Season

May 15th, 2019 Lisa Livingston Hospitality Trends, Marketing

With summer rapidly approaching, millions of people are making travel arrangements and booking hotels. With that in mind, how is your property making the most out of the summer season? After researching some of the busiest summer destinations, we thought we’d bring you some of the top summer campaign tips to kick your property into… (more)

Does your online booking strategy match the trends?

April 18th, 2019 Kent Howard Hospitality Trends, Marketing

Online Travel Agents (OTAs) like Booking.com and Expedia.com now garner 39% (Travel Daily News) of total online bookings.  This staggering number continues to grow every year making it an absolute must for hoteliers to establish effective partnerships with these services.  Let’s take a deeper dive on the numbers and see what is trending and how this… (more)

Effective Hotel Marketing Stratigies

April 10th, 2019 Lisa Livingston Hospitality Trends, Marketing

Effective hotel marketing means that you not only have to impact future guests, but you must appeal to your existing and former guests too.  However, marketing goes beyond just building your brand, it also encompasses guest bookings, planning, and researching their trips. There are so many variables in marketing strategies available to savvy hoteliers these… (more)

Social Media for Hotels: 6 Tips to Maximize Your Facebook and Instagram Posts

March 13th, 2019 Kent Howard Hospitality Trends, Marketing

Because the travel industry is mainly recognized by visual appearances, there are many ways to market your property (both inside and outside) on social media. If you want your potential guests to take a second or third look at your property you must be able to evoke a response from them and what better way… (more)

Swiping a chip card is like giving away comp rooms – lots of comp rooms!

February 21st, 2019 Kent Howard Data Management, Hospitality Trends, Payment Processing

Liability Shift, as a lodging merchant, you’ve likely heard this term before. It’s frustrating and infuriating at times, because we all want to believe that our guests have everyone’s best interest at heart. However, the fact remains that credit card fraud is on the rise and hoteliers are not immune to fraud and the dreaded charge-back…. (more)

Rev up Occupancy and Revenue with Gift Cards

February 14th, 2019 Lisa Livingston Hospitality Trends, Latest News, Marketing

As a hotelier, your goal is to offer unique experiences to your guests, so it makes sense to offer gift cards so your guests can experience all there is to do around your property.  Gift cards are easy to set up, easy to maintain, and can encompass a full getaway weekend, or additional discounts in… (more)

To CRM or not to CRM

January 31st, 2019 Kent Howard Hospitality Trends, Marketing

How many times has your front desk staff checked in the Jones family from Idaho? The Jones’ have visited your property for the past five years, their children have grown up on the ski slopes, and yet your staff (who have been at the property since it opened in 2014) don’t call them by their… (more)

What Does the EMV Liability Shift Mean For Your Property?

January 24th, 2019 Lisa Livingston Data Management, Hospitality Trends, Payment Processing

Everywhere we go we see EMV chip readers; the grocery store, big box retailers, gas stations even our favorite hotels. EMV which stands for Europay, MasterCard and Visa, is a solution that relies on a consumer having a special chip in their credit or debit card that makes credit card transactions more secure.  However, for… (more)

Five reasons why a cloud-based PMS is a great investment

The adage “you get out what you put in” couldn’t be more accurate in for hoteliers. In fact, a shift is happening in the hotel industry as hoteliers are quickly making cloud-based PMS systems their top choice. Typically, a cloud-based PMS system is the first choice for new hoteliers. However, small boutique hotels, medium sized… (more)